Meat, Fat, And The Mind Of A Single Girl

Tasty Meat by Noreen Morioka

Recently, I was asked by Mark Randall to donate a poster to the AIGA Gala Auction. I'm not designing that much these days, so I was in a bit of quandary about what to do. Like most designers, my job is to analyze a client's needs, develop a strategy, and follow through on a successful execution. To do this poster, I had to take a look at myself. Personally, I've been thrown some major curve balls in the past 2 years that have forced me to change my life, my thinking, and my comfort zone. So, just like we do for our clients, I've been working to define myself, come up with a game plan, and figure out how to execute on it. Here's what I've come up with so far... I love meat.

Meat is a great metaphor for my single-girl way of thinking. (If I need to describe the meaning of this... HELLO!!). Factor in that I have started a relationship with the James Beard Foundation as chair of the Design and Architecture Award. In 2008, the winner of the James Beard Outstanding Book Award went to The River Cottage Meat Book by Hugh Fearnley-Whittingstall. Although the typeface choice is weak, I think the cover is pretty wonderful. From a sales point of view, it says it all: confident, sexy and ready for market. This year, the James Beard Award Winner for the category was Fat: An Appreciation of the Misunderstood Ingredient With Recipes by Jennifer McLagan. It is a beautifully designed book, and got me inspired to start going to the gym.

For my poster donation for the AIGA Auction, I've put together what I think is a perfect piece of meat—it's lean, with defined marbling, and presented in a contemporary Japanese style. Yes, it is "Tasty Meat". How’s that for nailing my creative brief?

River Cottage Meat Book

Fat: An Appreciation of a Misunderstood Ingredient, with Recipes