The Color of Success

Mohawk Via, The Big Handbook

I was reading a post recently about a Mohawk project we at AdamsMorioka designed. “I love the pop sensibility,” read one of the comments, and the others followed suit. I imagine this is the mark of self-delusion, but I didn’t design the piece with that in mind. I just used colors I like. Backtracking, I found the page in my color notebook that I made when I was working on the project. As it turns out, I was guilty. There is a little note, “How to Succeed in Business Without Really Trying.” So I appropriated the color palette from the 1967 film. Coincidentally, Mary Blair, who designed It’s a Small World, was the color consultant in the credits. How often do movies have color consultants? The color combinations make the palettes unique: salmon and ochre, baby blue and burnt orange, magenta and avocado. And as a bonus, Robert Morse, who is the diamond of the Mad Men cast, is the leading man in a similar setting in the film. I am considering demanding that people take shoes off when they enter my office.

Robert Morse (Right), Mad Men

Sean Adams color notebook

How to Succeed in Business Without Really Trying, Mary Blair color

How to Suceed in Business Without Really Trying, Mary Blair color