Is Fresca and rum trashy?

Esquire Handbook for Hosts chapter divider

My grandmother had many rules about proper behavior, and what made people “good people” or “trash.” Here are a few:

1. Hang your blinds straight, only trash have crooked blinds.

2. A gentleman always removes his hat indoors, or in the presence of a lady, trash insists on rudely wearing their baseball caps inside.

3. A gentleman always wears a belt, or braces (suspenders).

4. A gentleman knows how to mix a good martini.

5. Young ladies do not pierce their ears. Bad girls do.

I try to abide by these rules and many of her others, although the ear-piercing rule is probably out of date. Unfortunately, I think I might fall out of line when it comes to Fresca.

Each year, we take a trip to Kona Village in Hawaii. Typically, we’ll make a run to Safeway to buy rum and mixers. The idea is to mix my own simple Mai Tai cocktails and save some money as opposed to buying them at the bar. At the beginning of the trip, I’ll stick to the plan, mixing pineapple and orange juice, and adding some lime. After a couple of days, this is typically too much trouble, and I switch to simply mixing the rum with Fresca. I know it sounds seriously trailer trash, but trust me, the “rumescas” are very good. You can also mix Fresca with gin (Tanqueray of Bombay, not the cheap brands that make you hungover). I call this the Ginesca. And for those who prefer vodka, it’s a perfect refreshing mixer. I'm calling this a Ruskie-esca.

I’d add recipes here, but there’s no need. Simply fill the highball glass ½ way with the liquor over ice then add the Fresca. Some may say this is too strong, but no, no, no, they’ll get used to it.

Esquire's Handbook for Hosts: substitute any mixer with Fresca

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It's for kids, too.

Fresca can, 1971